Catering specifically for coloured hair, the Joico Color Endure Violet Sulfate-Free Shampoo thoroughly cleanses without stripping or fading. Fortified with the brand’s innovative Multi-Spectrum Defense Complex™, which combines antioxidants, UV protectors and Green Tea Extract to protect colour and radiance in between salon appointments.
With a Bio-Advanced Peptide Complex to repair and regenerate, the lightweight shampoo gentle eliminates impurities and product build-up, whilst improving strength, manageability and softness from root to tip. Helps to extend colour vibrancy 33% longer than any other similar cleanser. Perfect for rejuvenating your locks without causing tonal changes or dullness.
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment?
That’s why Joico have formulated this gentle Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market.
What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
- Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
- Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
- The inside secret: Joico’s Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
Details: 300ml
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